Project Erie Entrepreneur: McGreevey Cake Co.

Matthew's Story

If you haven't tried something sweet from Mcgreevey Cake Co you're missing out! Mcgreevey Cake's look big city but they're all local. Matthew John McGreevey's hand-crafted gourmet cupcakes and cake pop's have exploded on the Erie food scene. They are one of a kind and personalized to fit you. Being creative means something different for all of us, and for Matthew that meant baking.

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Mcgreevey Cake's look big city but they're all local.

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I met up with Matthew at his studio downtown on a windy Sunday. He pulled up and met me in front of the Renaissance Building and smiled. Matthew is ALWAYS smiling. He is probably one of the happiest people I know. We popped up to the studio and chatted away like old friends. Just like any artist he clicked on his playlist and we got to work. When I suggested I wanted to smear frosting on his face for some photos, there was NO hesitation. He just said, "Let's do it." And then we kept going for GOLD. 

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Mathew has been creating cakes since he was a child. Knowing he wanted to run and own a business he decided to turn that passion into a bakery. But his success didn't happen overnight (does anybody's?) Matthew played around with a few different business models, until one day he made a smash cake for a friend. She suggested he try turning that into a business and see if he could monetize his beautiful creations. So he gathered photos of his work and late one night he uploaded his vision onto facebook and we LOVED him. 

But it didn't stop there. He pounded the pavement, handed out business cards, talked to business owners, traded services and provided free services at times. It was hard work. But he never gave up. And slowly the calls came in. He signed a lease for a small studio space while his wife Brittany spent a year in military training. He admits it gave him the time to focus on his business and is proud to show her what he's accomplished while she was away. 

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Over the past year Matthew has built a small bakery empire through word of mouth and a smart social media platform and he has partnered with other Erie local businesses like Juice Jar, Pressed, Pop Luck and Tipsy Bean.  Currently he's working on the Mcgreevey Cake Co YouTube channel with DIY tutorials. You can subscribe here Mcgreevey Cake Co Youtube

We need more of THIS. People who are INSPIRED, who LOVE what they do and a community who SUPPORT them. This is Matthew's story. What's yours? #whatsyourstory #createdtobecreative #purposedrivenlife

A variety of McGreevey Cake Co. treats can be purchased at Franco's Cafe and Courthouse Cafe by Lisa in Erie, Pennsylvania.

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For ordering or more information about Mcgreevey Cake Co.
Orders: orders@mcgreeveycakeco.com
Catering Requests:catering@mcgreeveycakeco.com
General Inquiries: info@mcgreeveycakeco.com 
Mcgreevey Cake Co Youtube

"We are the clay, and You our potter; And all of us are the work of Your hand." - Isaiah 64:8


Erica Whiting is a Pennsylvania based portrait photographer specializing in creative portraits celebrating individuals, couples and special moments. So whether you’re celebrating a major milestone, life event or just want to celebrate yourself Erica Whiting illustrates your individuality. We are all unique! #whatsyourstory #everystorymatters  | Instagram: ericawhitingphoto

Let Them Eat Cake!

I met her mother CaraLee when she was eight years old over pizza and bowling. I nick-named her Diva because even then she always knew what she wanted and wasn't afraid to speak her mind. We strung cranberries and popcorn on a homemade Christmas Tree; and I still hang the ornaments she and her sister made me on my tree every year. I watched her grow up from a sassy brassy little girl into a beautiful strong mama. Now CaraLee has two daughters of her own and I'm honored she asked me to capture their story.

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Hard-working, full-time mother of two girls CaraLee wanted to give this photo session to herself as a Mother's Day gift. And why not? We work hard, we deserve it! We started chatting in September. She still knew exactly what she wanted. But life gets busy. Months passed, but CaraLee knew she wanted to do this. So after messaging back and forth looking for just the RIGHT location, we finally set a date in April at the AH-mazing McGreevey Cake Co. (seriously if you haven't tried his cakes you should!) Matt graciously opened his doors to us (literally) and I had a little surprise waiting for these three beautiful girls.

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In toddled Miss T. with all the sass, and just like her mama she knew exactly what she wanted:)

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Did someone say Starbucks?

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Teagan gleefully wandered around the shop while I got introduced to Miss H! 

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After the introductions we let Teagan have the run of the place! (Don't worry Matt - we cleaned up after) Ever wondered what it'd be like to play in a bakery? We gave her some flour which she delicately sprinkled on the floor.... looking at us like "Mom are you sure about this?"

"Okay, let's do this!" 

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The sass is strong with this one... 

Pro Tip: Frosting can be used as hair product. 

Matthew McGreevey didn't disappoint, as we pulled out a mini cake specially ordered to match the Teagan's outfit. Sometimes you just have to let them eat cake! 

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Dear Divas,
Thank you for spending the day with me. I know this was supposed to be a gift for yourself, a way to capture memories to cherish forever. But to be able to do this for you was the best gift you could have given me! You're gonna do great things, and you are all beautiful, strong and one of a kind!

Special thank you: to Matthew McGreevey of McGreevey Cake Co. for allowing us to use his bakery for this special photo session, and for customizing his amazing almond flavored mini cake and cake pops as my special gift. YOU ROCK!

Erica Whiting is a Pennsylvania based portrait photographer specializing in creative portraits celebrating individuals, couples and special moments. So whether you’re celebrating a major milestone, life event or just want to celebrate yourself Erica Whiting illustrates your individuality. We are all unique! #whatsyourstory #everystorymatters  | Instagram: ericawhitingphoto